H AND M AD RACIST PROFESSIONAL

Well, we all know how that turned out to be for her and the same thing can be said of the young boy in the H&M hoodie ad. She was hoping to remind the world that she and every other woman of color are perfect just the way they are. She has always been aware of this repressive narrative and the very reason why she decided to be a part of the campaign. She said that being a part of a group of people (dark-skinned), the society over time has suggested about how better they would look if they were lighter. Remember the “racist Dove ad”, the woman in question, Lola Ogunyemi a Nigerian who was born in London and raised in Atlanta. What pains me the most is the simple but unchanging fact that few months from now, another corporate entity will do this same thing and we will have to discuss this all over again.Īs much as this seems to be a perfect example of corporate negligence on their part, I couldn’t help but kept pondering if the move was meant to be an intentional one or just a simple mistake like they mentioned in their apology. But most times, these companies don’t really need the attention they garner for themselves through unethical advertising.īoasting of a significant online presence, H&M ought to have understood the severity of such act to begin with, but like every other racist ad that had been seen in the past, we have always been made to believe all to be mistakes by the companies involved even though majority of the people think it to be otherwise. This is not a case of misinterpretation of advertisement by the people or their audience, rather it is more of an intentional act for the purpose of product or corporate awareness. This racial stereotyping in advertising has become a norm amongst corporate entities and nothing has been done to curb this malicious marketing strategy they tend to make use of.

H AND M AD RACIST PROFESSIONAL

Sounds cool isn’t it? Not exactly, especially when this same merchandise was worn by a young black model who probably had no idea what he was doing at the time other than posing in front of a professional photographer and yes, he will get paid.

H and m ad racist